Industry
eCommerce
DURATION
2024 - Ongoing
SERVICES
Web Design
Development
Facebook Ads
Email Marketing
Influencer Marketing
TOOLS
Julie Ann Collections is an eCommerce brand that sells handmade designer bags made from upcycled fabrics.
She came to me needing a website so she could sell her products online, and in just 4 weeks, I designed a beautiful eCommerce store that also enhances the customer's shopping experience.
View live website
PROBLEM
❌ No online presence
Without a website, Julie Ann had no way to showcase her handmade designer tote bags to a broader audience. This lack of digital presence limited her ability to grow her business and reach potential customers beyond her local market.
MY SOLUTION
✅ Custom website design and development
I resolved this issue by designing and developing a website using Figma and Shopify. The site features a clean yet colorful design that aligns perfectly with Julie Ann’s products, creating an engaging and visually appealing experience for visitors.
✅ Optimized user journey
To enhance the customer experience, I optimized the product categorization and created clear calls-to-action throughout the site. This helped guide visitors to the right products more efficiently, improving navigation and overall satisfaction.
✅ Conversion rate optimization
To further boost conversions, I focused on key elements like crafting strong product descriptions and implemented exit-intent popups offering limited-time discounts. These popups successfully captured leads that would have otherwise been lost.
✅ Additional marketing strategies
As part of the project, I also supported Julie with email marketing, Facebook advertising, and managing online influencers, helping to drive more traffic to the website and expand her reach.
